Bollywood eyes good scripts, tight budgets in 2010
MUMBAI, Jan 6 - A focus on better scripts, tighter budgets and diligence are going to be the watchwords for Bollywood as the world's largest film industry looks to consolidate itself in 2010. Industry insiders said Bollywood would look to hold back in the new year after Rajkumar Hirani's "3 Idiots" brought some cheer at the end of an otherwise bleak 2009. "The industry will take a sobering pause in 2010. There will be diligence in terms of scripts and budgets," Sanjeev Lamba, CEO of Reliance Big Pictures, one of India's biggest production houses, told Reuters. Bollywood spent more than 15 billion rupees and released 120 films last year, but only a handful of those made it to the list of successes. A three month-long standoff between producers and multiplex owners also hit business. "There has to be a sense of reality regarding the remuneration that various talents associated with a film get and the amount of revenue that a film is likely to make. Ho...